The latest report by IMARC Group, titled “Wi-Fi Analytics Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028,” offers a comprehensive analysis of the industry, which comprises insights on the global Wi-Fi analytics market growth. The report also includes competitor and regional analysis, and contemporary advancements in the global market. The global wi-fi analytics market size reached US$ 11.2 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 39.9 Billion by 2028, exhibiting a growth rate (CAGR) of 22.1% during 2023-2028.
Wi-Fi analytics represents the process of analyzing and collecting customer data from Wi-Fi access points, such as laptops and smartphones, to obtain detailed information on customer traffic, dwell time, and churn likelihood. It uses the unique signal broadcasted by devices to recognize the associated device ID that tracks whether a person logs into the Wi-Fi or not. This data collected through associated devices is utilized by enterprise big-data software to clean, process, and apply advanced algorithm sets. Wi-Fi analytics helps in improving operations, triggering marketing, tracking campaign results, etc. Owing to this, they are widely utilized by organizations worldwide for better decision-making.
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Global Wi-Fi Analytics Market Market Trends:
The escalating adoption of the Internet-of-Things (IoT)-enabled smart devices across the globe is among the key factors driving the Wi-Fi analytics market. This is further being supported by the increasing number of smartcities and the rising installation of Wi-Fi hotspots in public places, including shopping complexes, transportation hubs, train stations, etc.
Moreover, several companies are introducing innovative Wi-Fi analytics solutions that enable visitor count, critical metrics, path analysis, etc., and include people-counting cameras in smart infrastructure stores, office buildings, organizations, etc.Additionally, the launch of numerous government initiatives to encourage more secure applications of Wi-Fi analytics is further expected to catalyze market growth in the coming years.
Global Wi-Fi Analytics Market 2023-2028 Analysis and Segmentation:
Competitive Landscape with Key Players:
The competitive landscape of the industry has also been examined along with the profiles of the key players being:
Blix, Cisco Systems Inc., Cloud4Wi, Fortinet Inc., GoZone WiFi LLC, Hewlett Packard Enterprise Company, ughes Network Systems LLC (Echostar Corporation), Purple, Ruckus Networks (CommScope Inc), Skyfii Limited and Yelp Inc.
Key Market Segmentation:
- Wi-Fi Presence Analytics
- Wi-Fi Marketing Analytics
- Hospitality and Tourism
- Sports and Entertainment
- North America (United States, Canada)
- Europe (Germany, France, United Kingdom, Italy, Spain, Others)
- Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)
Key Highlights of the Report:
- Market Performance
- Market Outlook
- Porter’s Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain
- Comprehensive Mapping of the Competitive Landscape
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