The value of the global hummus market was approximately USD 3.6 billion in 2022, and analysts forecast that it will increase to approximately USD 10.21 billion by 2030, expanding at a compound yearly growth rate (CAGR) of approximately 14.7% between the years 2023 and 2030.
Hummus Market: Overview
Middle Eastern countries are responsible for the invention of hummus, which is now one of the world’s most well-known and beloved dips. The chickpeas, also known as garbanzo beans, are cooked and mashed before being used in the preparation of edible products, which also include tahini, olive oil, garlic, and lemon juice in varying amounts. The paste made by grinding sesame seeds is called tahini. It has a tangy flavour and a creamy texture, and it tastes savoury. Additionally, it has a creamy texture. It is typically eaten alongside a variety of other foods, including crackers, pita, bread, and raw veggies, amongst others.
The high nutritional value of the components that go into the making of hummus is largely responsible for the spread’s meteoric rise in popularity in recent years. In addition to providing an excellent source of protein, it also gives the consumer access to nutritious fats and fibre. Despite its origins in the Middle East, hummus has become popular across the globe and is now offered in a broad variety of restaurants. However, due to the ease with which it can be prepared at home, many individuals opt to do so on their own for personal use.
Hummus Market: Growth Drivers
Increasing awareness of the importance of health care to drive market demand
As people become more aware of the need of maintaining a healthy lifestyle, it is anticipated that the global market for hummus would expand. Because there are so many different kinds of raw components that go into making hummus, it is especially good for your health. Because these components are readily available at neighborhood retailers, there is no need to be concerned about the availability of raw materials. In addition, the processes are really easy to follow, and you won’t need any specialised equipment to get the dish ready to eat. In light of the fact that it is one of the very few sauces that can be purchased in stores and used to improve the flavour of food without posing any health risks to the consumer, it is the seasoning of choice for individuals who are concerned with maintaining a healthy lifestyle.
Hummus Market: Segmentation
The global hummus market is segmented based on distribution channel, flavor, packaging, and others
Based on distribution channels, the global market is segmented into grocery stores, convenience stores, supermarkets & hypermarkets, and online retail.
Although the choice of supplier depends on the quantity of the product and accessibility, in 2021, supermarkets & hypermarkets led the segmental growth
The trend was attributed to the excellent variety of options available at these centers at reasonable prices allowing consumers to choose from a wide ray of options instead of being specific to the brand
Furthermore, supermarkets generally tend to provide discounts or special offers attracting more buyers
In 2022, Walmart registered more than 229 million customer visits weekly
Hummus Market: Regional Analysis
Middle East to continue leading market growth
The global hummus market is currently led by the Middle East region. Hummus is originally from the same area and still finds the largest consumer database in the countries of Turkey, Israel, and Lebanon to name a few. The food item is a part of the diet culture and is served along with normal meals. Almost all families in the Middle East consume hummus one or more times per week. North America trails second in terms of regional growth.
Hummus Market: Competitive Analysis
The global hummus market is led by players like:
Agro Tech Foods Ltd.
Cedars Mediterranean Foods Inc.
Haliburton International Foods Inc.
Bakkavor Group PLC
Harvest Moon Foods
Boars Head Brand
Lakeview Farms LLC
Fountain of Health
Kasih Food Production Co.
Hope Foods LLC.
The global hummus market is segmented as follows:
By Distribution Channel
Supermarkets & Hypermarkets
Roasted Red Pepper
Roasted Garlic White Bean
Smoky Sweet Potato
Rest of Europe
Rest of Asia Pacific
Rest of Latin America
Middle East & Africa
Rest of Middle East & Africa
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